If they’re still in the awareness stages of getting to know the brand, then they’ll most likely keep reading more on what Tock has to offer. They’re using one email design to speak to two types of readers both in the first stage of their welcome email.You can also change an email design’s color based on new product, season or to match a marketing campaign’s new look and feel.

Design: The email imitates a product marketing funnel system, bringing the reader towards each CTA with “Awareness, Consideration, and Action” as the main stages. Harry’s used a color block design to guide reader through each,